Review: The Little Book of Big PR
The Little Book of Big PR by Jennefer WitterMy rating: 4 of 5 stars
I recently started my own business, and one piece of advice I remember from internships and conferences is "advertising is what you pay for; PR is what you pray for." Since the rent was due before prayer could be enough, I thought it would be worth checking out the tips in here. Jennefer Witter has plenty of terrific suggestions about how to use free and low cost methods to help get your company noticed by your target audience. She also offers some helpful suggestions about defining and developing your brand and thinking beyond the obvious about who your audience is. (Without that, you might be able to craft a catchy message, but it's not going to go very far.)
Witter's tips on connecting with reporters are great and she even provides sample docs for outreach to the press and others so you don't have to completely reinvent the wheel. Like everything else I've read about PR, and cultivating a client base in general, it's all about building relationships, and that takes time and patience. Now, it would be really cool if Jennefer Witter came up with 100+ tips for overnight PR, but I think that may be something that does come down to prayer.